Specializing in corridos, Gerardo Ortíz is a regional Mexican singer/songwriter who broke through to mainstream success in 2010 with the album Ni Hoy Ni Mañana and its numerous hit singles. Born in Los Angeles to a family with ties to Sinaloa, Mexico, he made his full-length debut in 2009 with the live album En Vivo las Tundras on Del Records. The following year he made his major-label studio album debut with Ni Hoy Ni Mañana. Featuring numerous hit singles ("A la Moda," "En Preparación," "El Trokero Lokochón," "La Última Sombra"), Ni Hoy Ni Mañana was released in association with Sony Music and reached the Top Five of the Billboard Top Albums chart. The live album En Vivo Desde el Gibson Amphitheater followed in 2011, with a new studio effort, Primer Ministro, appearing in 2012.