Alfred Matthew Yankovic ( born October 23, 1959), His works have earned him three Grammy Awards and a further 11 nominations, four gold records, and six platinum records in the United States. Yankovic's first top ten Billboard album (Straight Outta Lynwood) and single ("White & Nerdy") were both released in 2006, nearly three decades into his career. His latest album, Mandatory Fun (2014), became his first number one album on its debut week.
Yankovic's success comes in part from his effective use of music video to further parody popular culture, the song's original artist, and the original music videos themselves, scene-for-scene in some cases. He directed later videos himself and went on to direct for other artists including Ben Folds, Hanson, The Black Crowes, and The Presidents of the United States of America. With the decline of music television and the onset of social media, Yankovic used YouTube and other video sites to publish his videos; this strategy proved integral helping to boost sales of his later albums including Mandatory Fun. Yankovic has stated that he may forego traditional albums in favor of timely releases of singles and EPs following on this success.
In addition to recording his albums, Yankovic wrote and starred in the film UHF (1989) and The Weird Al Show (1997). He has also made guest appearances and voice acting roles on many television shows and video web content, in addition to starring in Al TV specials on MTV. He has also written two children's books.